3/27/2014: The day Taco Bell plunged right into the breakfast market,
The Time Frame: Breakfast runs from 7 - 11, but didn’t seem to hold fast to the end time, like other restauraunts. Now this flexibility might just be because this is day 1, but I do like the fact that they are doing breakfast 30 minutes longer than their competitors.
If you want something earlier, you might have to go with one of the competitors, but if there’s one thing Taco Bell is good for, it’s knowing their market.
The typical Taco Bell goer isn’t going to wake up for an early breakfast. They are going to wake up at around 10:30, smoke a bowl, and then head to Taco Bell. This leaves them plenty of time to get a little lost, arrive, and then forget what they wanted. I am definitely NOT speaking from experience
The only issue is if these customers will embrace breakfast, or skip straight to lunch.
The Food: There was a bevy of options, so I opted to get 2 waffle tacos (one sausage, one bacon), and an AM Crunchwrap w/ steak ($.50 more than the sausage or bacon ones).
Sausage Waffle Taco: This is the one you are most likely to see in advertisements, but was sadly a little disappointing. Could have been just mine, but it didn’t have the right sweet/savory balance— maybe a little more syrup would have helped?
Bacon Waffle Taco: This one was much more balanced and tasted better than the first. I’m guessing that this was because there was less meat.
AM Crunchwrap: This was my favorite item. Steak, eggs, cheese, and hashbrowns all in tortilla. Slightly more compact than a regular Crunchwrap, the only thing missing was the Taco Bell nacho cheese.
Take Away: About an hour later, and I’m hovering between the content, and so full I want to die stages. Pretty standard for a meal at Taco Bell, so don’t get breakfast there thinking that you’re going to be really efficient afterwards. You’re not.
4 weeks ago
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